It is with a heavy heart for me to share that Twinning is winding down. For now at least.
Over our 5 months of existence, I am proud to share that we made incredible progress across multiple fronts. We exponentially grew sales, orders & traffic, drove 90k+ app downloads, 17k+ followers on Instagram, 16x’d our catalog, doubled our brands on board, redesigned & significantly improved our navigation and Sign Up experiences, arabized our platforms, launched across the GCC, introduced Dark Mode, Sign in with Apple and even launched a simple, beautiful and slick desktop site.
However, we failed to achieve a crucial goal that was necessary for our continued growth — funding.
Nevertheless, as neither success nor failure is permanent, as and when we manage to secure funding based on a sharper strategy, we eagerly await to make a comeback that we promise will be stronger, more sustainable and effective than ever.
Thank you for all your help and support along the way. It has meant the world to us.
Founder & CEO, Twinning
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